| 000 -LEADER |
|---|
| fixed length control field |
01105pam a2200313 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
091116s2010 sz a b 000 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9782940373727 (pbk.) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
2940373728 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
ICrlF |
| Transcribing agency |
ICrlF |
| Modifying agency |
ICrlF |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093628.0 |
| CONTROL NUMBER |
|---|
| control field |
22213 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Russell, Edward. |
| TITLE STATEMENT |
|---|
| Title |
The fundamentals of marketing / |
| Statement of responsibility, etc |
Edward Russell. |
| VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Marketing |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Switzerland : |
| Name of publisher, distributor, etc |
AVA, |
| Date of publication, distribution, etc |
c2010. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
191 p. : |
| Other physical details |
ill. (chiefly col ; |
| Dimensions |
24 cm. |
| SERIES STATEMENT |
|---|
| Series statement |
AVA fundamentals |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
An introduction to the basics of marketing and marketing communications that explains selling theories, consumer behavior, market research, strategic thinking, and managing the creative process. |
| TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| Source |
Follett Library Resources. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing. |
| Source of heading or term |
sears. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| Source of heading or term |
sears. |
| SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
AVA fundamentals. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |