Kapferer, Jean-Noël.
The luxury strategy : break the rules of marketing to build luxury brands / J.N. Kapferer and V. Bastien. - London ; Philadelphia : Kogan Page, 2009. - x, 323 p. : ill., plans ; 24 cm.
Includes bibliographical references (p. [300]-304) and index.
9780749454777 0749454776
2008034402
GBA8C6443 bnb
014794326 Uk
Luxuries--Marketing.
Luxury goods industry.
Product management.
HD9999.L852 / K37 2009
658.8
The luxury strategy : break the rules of marketing to build luxury brands / J.N. Kapferer and V. Bastien. - London ; Philadelphia : Kogan Page, 2009. - x, 323 p. : ill., plans ; 24 cm.
Includes bibliographical references (p. [300]-304) and index.
9780749454777 0749454776
2008034402
GBA8C6443 bnb
014794326 Uk
Luxuries--Marketing.
Luxury goods industry.
Product management.
HD9999.L852 / K37 2009
658.8