The luxury strategy : break the rules of marketing to build luxury brands /
By: Kapferer, Jean-Noël
Title By: Bastien, Vincent
Material type: BookPublisher: London ; Philadelphia : Kogan Page, 2009.Description: x, 323 p. : ill., plans ; 24 cm.ISBN: 9780749454777; 0749454776Program: HDR974Subject(s): Luxuries -- Marketing | Luxury goods industry | Product managementDDC classification: 658.8Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.827 KA LU (Browse shelf) | Available | T0040116 |
Total holds: 0
Includes bibliographical references (p. [300]-304) and index.
HDR974