The new rules of marketing and PR :
Scott, David Meerman.
The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / New rules of marketing & PR David Meerman Scott. - 2nd ed. - Hoboken, NJ : Wiley, c2010. - xxx, 289 p ; 23 cm.
Rev. ed. of: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. 2007. Includes index.
Offers practical advice on utilizing web based tools to market products, including blogs, wikis, forums, podcasts, social networking sites and more.
Adult Follett Library Resources.
9780470547816 (pbk.) 0470547812
2009051245
Internet marketing.
Public relations.
Internet marketing.
Public relations.
HF5415.1265 / .S393 2010
658.8/72
The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / New rules of marketing & PR David Meerman Scott. - 2nd ed. - Hoboken, NJ : Wiley, c2010. - xxx, 289 p ; 23 cm.
Rev. ed. of: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. 2007. Includes index.
Offers practical advice on utilizing web based tools to market products, including blogs, wikis, forums, podcasts, social networking sites and more.
Adult Follett Library Resources.
9780470547816 (pbk.) 0470547812
2009051245
Internet marketing.
Public relations.
Internet marketing.
Public relations.
HF5415.1265 / .S393 2010
658.8/72