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The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / David Meerman Scott.

By: Material type: TextTextPublication details: Hoboken, NJ : Wiley, c2010.Edition: 2nd edDescription: xxx, 289 p ; 23 cmISBN:
  • 9780470547816 (pbk.)
  • 0470547812
Other title:
  • New rules of marketing & PR
Subject(s): DDC classification:
  • 658.8/72 22
LOC classification:
  • HF5415.1265 .S393 2010
Summary: Offers practical advice on utilizing web based tools to market products, including blogs, wikis, forums, podcasts, social networking sites and more.
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Rev. ed. of: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. 2007.

Includes index.

Offers practical advice on utilizing web based tools to market products, including blogs, wikis, forums, podcasts, social networking sites and more.

Adult Follett Library Resources.

HDR974

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