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Peter, J. Paul.

Consumer behavior & marketing strategy / Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson. - 9th ed. - New York : McGraw-Hill Irwin, c2010. - xix, 554 p. : ill ; 27 cm.

Includes bibliographical references and index.

ISBN: 9780073404769 (alk. paper) 0073404764 (alk. paper)

LCCN: 2009039009

Subjects--Topical Terms:
Consumer behavior.
Marketing.

LC Class. No.: HF5415.3 / .P468 2010

Dewey Class. No.: 658.8/342