Consumer behavior & marketing strategy /
By: Peter, J. Paul
Title By: Olson, Jerry C., (Jerry Corrie)
Material type: BookPublisher: New York : McGraw-Hill Irwin, c2010.Edition: 9th ed.Description: xix, 554 p. : ill ; 27 cm.ISBN: 9780073404769 (alk. paper); 0073404764 (alk. paper)Other title: Consumer behavior and marketing strategy.Subject(s): Consumer behavior | MarketingDDC classification: 658.8/342Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 PE CO (Browse shelf) | Available | T0040483 |
Total holds: 0
Includes bibliographical references and index.