The on-demand brand :
Mathieson, Rick.
The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world / Rick Mathieson. - New York : AMACOM, c2010. - xxii, 282 p. : ill ; 24 cm.
Includes bibliographical references (p. [263]-271) and index.
Publisher's Weekly, February 2010. Publisher's Weekly.
Offers suggestions for increasing brand awareness using digital strategies such as viral video, branded video games, and "smart advertising" technologies.
Adult Follett Library Resources.
9780814415726 (trade) 0814415725
2009040693
Branding (Marketing)
Internet marketing.
Branding (Marketing)
Marketing.
Internet marketing.
HF5415.1255 / .M38 2010
658.8/27
The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world / Rick Mathieson. - New York : AMACOM, c2010. - xxii, 282 p. : ill ; 24 cm.
Includes bibliographical references (p. [263]-271) and index.
Publisher's Weekly, February 2010. Publisher's Weekly.
Offers suggestions for increasing brand awareness using digital strategies such as viral video, branded video games, and "smart advertising" technologies.
Adult Follett Library Resources.
9780814415726 (trade) 0814415725
2009040693
Branding (Marketing)
Internet marketing.
Branding (Marketing)
Marketing.
Internet marketing.
HF5415.1255 / .M38 2010
658.8/27