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The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world / Rick Mathieson.

By: Material type: TextTextPublication details: New York : AMACOM, c2010.Description: xxii, 282 p. : ill ; 24 cmISBN:
  • 9780814415726 (trade)
  • 0814415725
Subject(s): DDC classification:
  • 658.8/27 22
LOC classification:
  • HF5415.1255 .M38 2010
Summary: Offers suggestions for increasing brand awareness using digital strategies such as viral video, branded video games, and "smart advertising" technologies.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.827 MA ON (Browse shelf(Opens below)) Available T0040608

Includes bibliographical references (p. [263]-271) and index.

Publisher's Weekly, February 2010.

Publisher's Weekly.

Offers suggestions for increasing brand awareness using digital strategies such as viral video, branded video games, and "smart advertising" technologies.

Adult Follett Library Resources.

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