Chasser, Anne H.
Brand rewired : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe. - Hoboken, NJ : Wiley, c2010. - xvi, 224 p. : ill ; 24 cm.
Includes bibliographical references (p. 197-214) and index.
Discusses the intellectual property strategies of major corporations, describing an approach that emphasizes the importance of long-lasting intellectual property, and provides insight to accomplish goals with fewer resources, lesser costs, and an increased likelihood for success.
Adult Follett Library Resources.
9780470575420 (trade) 0470575425
2010003828
GBB049471 bnb
015529413 Uk
Product management.
Branding (Marketing)
Intellectual property.
Strategic planning.
Product management.
Marketing.
Intellectual property.
Strategic planning.
HF5415.15 / .C46 2010
658.8/27
Brand rewired : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe. - Hoboken, NJ : Wiley, c2010. - xvi, 224 p. : ill ; 24 cm.
Includes bibliographical references (p. 197-214) and index.
Discusses the intellectual property strategies of major corporations, describing an approach that emphasizes the importance of long-lasting intellectual property, and provides insight to accomplish goals with fewer resources, lesser costs, and an increased likelihood for success.
Adult Follett Library Resources.
9780470575420 (trade) 0470575425
2010003828
GBB049471 bnb
015529413 Uk
Product management.
Branding (Marketing)
Intellectual property.
Strategic planning.
Product management.
Marketing.
Intellectual property.
Strategic planning.
HF5415.15 / .C46 2010
658.8/27