Brand rewired : connecting intellectual property, branding, and creativity strategy /
By: Chasser, Anne H
Title By: Wolfe, Jennifer C
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Summary:
Discusses the intellectual property strategies of major corporations, describing an approach that emphasizes the importance of long-lasting intellectual property, and provides insight to accomplish goals with fewer resources, lesser costs, and an increased likelihood for success.
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.827 CH BR (Browse shelf) | Available | T0040644 |
Total holds: 0
Includes bibliographical references (p. 197-214) and index.
Discusses the intellectual property strategies of major corporations, describing an approach that emphasizes the importance of long-lasting intellectual property, and provides insight to accomplish goals with fewer resources, lesser costs, and an increased likelihood for success.
Adult Follett Library Resources.