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Percy, Larry.

Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott. - Oxford ; New York : Oxford University Press, 2001. - xxi, 288 p., 12 p. of plates : ill. (some col ; 25 cm.

Includes bibliographical references and index.



ISBN: 0198782322

LCCN: 2001273433

Nat. Bib. No.: GBA1-Y4263

Subjects--Topical Terms:
Sales promotion.
Advertising--Management.
Strategic planning.
Communication in marketing.

LC Class. No.: HF5438.5 / .P475 2001

Dewey Class. No.: 659.1