Strategic advertising management /
By: Percy, Larry
Title By: Rossiter, John R | Elliott, Richard H
Material type:
BookPublisher: Oxford ; New York : Oxford University Press, 2001.Description: xxi, 288 p., 12 p. of plates : ill. (some col ; 25 cm.ISBN: 0198782322Program: TBS982 MARK333Subject(s): Sales promotion | Advertising -- Management | Strategic planning | Communication in marketingDDC classification: 659.1
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 PE ST (Browse shelf) | Available | T0015489 |
Total holds: 0
Includes bibliographical references and index.
TBS982 MARK333