UOWD Library

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Cohen, William A., 1937-

The marketing plan / William A. Cohen. - 3rd ed. - New York : Wiley, c2001. - x, 397 p. : ill ; 28 cm.

Includes bibliographical references (p. 363-380) and index.

ISBN: 0471384127 (pbk. : alk. paper)

LCCN: 00712368

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .C6348 2001

Dewey Class. No.: 658.8/02