UOWD Library

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Taylor, James Walter, 1933-

Marketing planning : a step-by-step guide / James W. Taylor. - Englewood Cliffs, NJ : Prentice Hall, c1997. - xx, 364 p ; 24 cm.

Includes index.



ISBN: 0132420589 0132420414 (pbk.)

LCCN: 96026483

Subjects--Topical Terms:
Marketing--Planning--Handbooks, manuals, etc.

LC Class. No.: HF5415.13 / .T379 1997

Dewey Class. No.: 658.8/02