| 000 -LEADER |
|---|
| fixed length control field |
00721cam a2200253 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
960528s1997 nju 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
96026483 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0132420589 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0132420414 (pbk.) |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.T379 1997 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/02 |
| Edition number |
20 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093718.0 |
| CONTROL NUMBER |
|---|
| control field |
22847 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Taylor, James Walter, |
| Dates associated with a name |
1933- |
| TITLE STATEMENT |
|---|
| Title |
Marketing planning : |
| Remainder of title |
a step-by-step guide / |
| Statement of responsibility, etc |
James W. Taylor. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Englewood Cliffs, NJ : |
| Name of publisher, distributor, etc |
Prentice Hall, |
| Date of publication, distribution, etc |
c1997. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 364 p ; |
| Dimensions |
24 cm. |
| GENERAL NOTE |
|---|
| General note |
Includes index. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MARK344 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Planning |
| Form subdivision |
Handbooks, manuals, etc. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |