Perry, Alycia.
Before the brand : creating the unique DNA of an enduring brand identity / Alycia Perry with David Wisnom, III. - New York : McGraw-Hill, c2003. - xii, 228 p. : ill ; 21 cm.
Includes bibliographical references (p. 217-218) and index.
Identity ABCs : brand identity, branding, brand building-- no, they're not the same -- Demystifying positioning strategy : yes, strategy can be simple and flexible -- The anomaly of naming : the reasons 98 percent of the English dictionary is trademarked -- The yin and yang of visual identities : the path to creating your visual personality -- Identity messaging : you've got a name and know what you look like, but what do you say? -- Digital identity : identities and the multidimensional experience -- Ingredient branding technology branding, and other interesting formulas : other unique identity opportunities -- Applying the knowledge : what to consider when creating (or refocusing) your own identity.
0071393099 (acid-free)
2002152803
Brand name products.
Branding (Marketing)
Trademarks--Design.
Advertising--Brand name products.
HD69.B7 / P477 2003
658.8/27
Before the brand : creating the unique DNA of an enduring brand identity / Alycia Perry with David Wisnom, III. - New York : McGraw-Hill, c2003. - xii, 228 p. : ill ; 21 cm.
Includes bibliographical references (p. 217-218) and index.
Identity ABCs : brand identity, branding, brand building-- no, they're not the same -- Demystifying positioning strategy : yes, strategy can be simple and flexible -- The anomaly of naming : the reasons 98 percent of the English dictionary is trademarked -- The yin and yang of visual identities : the path to creating your visual personality -- Identity messaging : you've got a name and know what you look like, but what do you say? -- Digital identity : identities and the multidimensional experience -- Ingredient branding technology branding, and other interesting formulas : other unique identity opportunities -- Applying the knowledge : what to consider when creating (or refocusing) your own identity.
0071393099 (acid-free)
2002152803
Brand name products.
Branding (Marketing)
Trademarks--Design.
Advertising--Brand name products.
HD69.B7 / P477 2003
658.8/27