Before the brand : creating the unique DNA of an enduring brand identity /
By: Perry, Alycia
Title By: Wisnom, David
Material type:
BookPublisher: New York : McGraw-Hill, c2003.Description: xii, 228 p. : ill ; 21 cm.ISBN: 0071393099 (acid-free)Subject(s): Brand name products | Branding (Marketing) | Trademarks -- Design | Advertising -- Brand name productsDDC classification: 658.8/27
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 PE BE (Browse shelf) | Available | T0020029 |
Includes bibliographical references (p. 217-218) and index.
Identity ABCs : brand identity, branding, brand building-- no, they're not the same -- Demystifying positioning strategy : yes, strategy can be simple and flexible -- The anomaly of naming : the reasons 98 percent of the English dictionary is trademarked -- The yin and yang of visual identities : the path to creating your visual personality -- Identity messaging : you've got a name and know what you look like, but what do you say? -- Digital identity : identities and the multidimensional experience -- Ingredient branding technology branding, and other interesting formulas : other unique identity opportunities -- Applying the knowledge : what to consider when creating (or refocusing) your own identity.