Customer experience management :
Schmitt, Bernd.
Customer experience management : a revolutionary approach to connecting with your customers / Bernd H. Schmitt. - New York : Wiley, c2003. - xiv, 242 p. : ill ; 24 cm.
Includes bibliographical references (p. 231-233) and index.
0471237744
2003268732
Relationship marketing.
Customer relations.
Customer relations--Management.
HF5415.55 / .S35 2003
658.8/12
Customer experience management : a revolutionary approach to connecting with your customers / Bernd H. Schmitt. - New York : Wiley, c2003. - xiv, 242 p. : ill ; 24 cm.
Includes bibliographical references (p. 231-233) and index.
0471237744
2003268732
Relationship marketing.
Customer relations.
Customer relations--Management.
HF5415.55 / .S35 2003
658.8/12