Hair, Joseph F.
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - 2nd ed., International ed. - Boston : McGraw-Hill/Irwin, c2003. - xxiii, 720 p. : ill ; 27 cm. + 1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing . - McGraw-Hill/Irwin series in marketing. .
CD-ROM has title: SPSS student version 11.0 for Windows. "ISBN 0-07-246757-6 part of 0-07-253839-2"--P. [4] of cover.
Includes bibliographical references (p. 687-698) and indexes.
System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.
0071151192 (international ed.) 0072467576 (alk. paper) 0072467630 (CD-ROM)
2004270001
Marketing research.
HF5415.2 / .H258 2003b
658.8/3
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - 2nd ed., International ed. - Boston : McGraw-Hill/Irwin, c2003. - xxiii, 720 p. : ill ; 27 cm. + 1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing . - McGraw-Hill/Irwin series in marketing. .
CD-ROM has title: SPSS student version 11.0 for Windows. "ISBN 0-07-246757-6 part of 0-07-253839-2"--P. [4] of cover.
Includes bibliographical references (p. 687-698) and indexes.
System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.
0071151192 (international ed.) 0072467576 (alk. paper) 0072467630 (CD-ROM)
2004270001
Marketing research.
HF5415.2 / .H258 2003b
658.8/3