Brethauer, Dale M.
New product development and delivery : ensuring successful products through integrated process management / Dale Brethauer. - New York : AMACOM, c2002. - xvi, 192 p. : ill ; cm.
Includes bibliographical references and index.
0814407137
2001045907
New products--Marketing.
HF5415.153 / .B74 2002
658.8
New product development and delivery : ensuring successful products through integrated process management / Dale Brethauer. - New York : AMACOM, c2002. - xvi, 192 p. : ill ; cm.
Includes bibliographical references and index.
0814407137
2001045907
New products--Marketing.
HF5415.153 / .B74 2002
658.8