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Kotler, Philip.

Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes. - Hoboken, NJ : Wiley, 2003. - xvi, 206 p. : ill ; 24 cm.

Includes bibliographical references and index.

ISBN: 0471455164 9780471455165

LCCN: 2004296836

Nat. Bib. No.: GBA3-W5065

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .K639 2003

Dewey Class. No.: 658.8