| 000 -LEADER |
|---|
| fixed length control field |
00879cam a2200289 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040211s2003 njuaa b 001 0 eng d |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004296836 |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA3-W5065 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471455164 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780471455165 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocm52531531 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Transcribing agency |
UKM |
| Modifying agency |
TXH |
| -- |
GZM |
| -- |
OKS |
| -- |
OCLCQ |
| -- |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.K639 2003 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
21 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093805.0 |
| CONTROL NUMBER |
|---|
| control field |
23439 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| TITLE STATEMENT |
|---|
| Title |
Lateral marketing : |
| Remainder of title |
new techniques for finding breakthrough ideas / |
| Statement of responsibility, etc |
Philip Kotler, Fernando Trias de Bes. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, NJ : |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
2003. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 206 p. : |
| Other physical details |
ill ; |
| Dimensions |
24 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Trias de Bes, Fernando, |
| Dates associated with a name |
1967- |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |