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Lamb, Charles W.

Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel. - 4th ed. - Mason, Ohio : Thomson/South-Western, c2005. - xxxvi, 572 p. : col. ill ; 28 cm.

Includes bibliographical references and indexes.



ISBN: 0324282923 (package) 0324282907 (text) 0324282915 (Xtra!) 0534558534 (Infotrac)

LCCN: 2003110011

Subjects--Topical Terms:
Marketing.
Marketing--Management.

LC Class. No.: HF5415 / .L2623 2005

Dewey Class. No.: 658.8