000 -LEADER |
fixed length control field |
00962cam a22003374a 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
030716s2005 ohua b 001 0 eng |
LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2003110011 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0324282923 (package) |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0324282907 (text) |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0324282915 (Xtra!) |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0534558534 (Infotrac) |
CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
AUTHENTICATION CODE |
Authentication code |
pcc |
LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
.L2623 2005 |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
22 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126093805.0 |
CONTROL NUMBER |
control field |
23445 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Lamb, Charles W. |
TITLE STATEMENT |
Title |
Essentials of marketing / |
Statement of responsibility, etc |
Charles W. Lamb, Joseph F. Hair, Carl McDaniel. |
EDITION STATEMENT |
Edition statement |
4th ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Mason, Ohio : |
Name of publisher, distributor, etc |
Thomson/South-Western, |
Date of publication, distribution, etc |
c2005. |
PHYSICAL DESCRIPTION |
Extent |
xxxvi, 572 p. : |
Other physical details |
col. ill ; |
Dimensions |
28 cm. |
BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and indexes. |
STUDY PROGRAM INFORMATION NOTE |
Program name |
MARK101 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Hair, Joseph F. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
McDaniel, Carl D. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |