Fill, Chris.
Business-to-business marketing : relationships, systems and communications / Chris Fill, Karen Fill. - 4th ed. - Harlow, England ; New York : Financial Time Prentice Hall, 2004. - xix, 380 p ; 25 cm.
Rev. ed. of: Marketing communications. 3rd ed. 2002.
Includes bibliographical references and indexes.
0273682792 (pbk. : alk. paper)
2004050654
Communication in marketing.
Marketing channels.
Sales promotion.
HF5415.123 / .F55 2004
658.8/04
Business-to-business marketing : relationships, systems and communications / Chris Fill, Karen Fill. - 4th ed. - Harlow, England ; New York : Financial Time Prentice Hall, 2004. - xix, 380 p ; 25 cm.
Rev. ed. of: Marketing communications. 3rd ed. 2002.
Includes bibliographical references and indexes.
0273682792 (pbk. : alk. paper)
2004050654
Communication in marketing.
Marketing channels.
Sales promotion.
HF5415.123 / .F55 2004
658.8/04