| 000 -LEADER |
|---|
| fixed length control field |
01012pam a22003134a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
040514s2004 enk b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2004050654 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0273682792 (pbk. : alk. paper) |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.123 |
| Item number |
.F55 2004 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8/04 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126093808.0 |
| CONTROL NUMBER |
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| control field |
23483 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Fill, Chris. |
| TITLE STATEMENT |
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| Title |
Business-to-business marketing : |
| Remainder of title |
relationships, systems and communications / |
| Statement of responsibility, etc |
Chris Fill, Karen Fill. |
| EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Harlow, England ; |
| -- |
New York : |
| Name of publisher, distributor, etc |
Financial Time Prentice Hall, |
| Date of publication, distribution, etc |
2004. |
| PHYSICAL DESCRIPTION |
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| Extent |
xix, 380 p ; |
| Dimensions |
25 cm. |
| GENERAL NOTE |
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| General note |
Rev. ed. of: Marketing communications. 3rd ed. 2002. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing channels. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sales promotion. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fill, Karen. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fill, Chris. |
| Title of a work |
Marketing communications. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |