Managing business in a multi-channel world : success factors for E-business / Timo Saarinen, Markku Tinnila, Anne Tseng, [editors]. - Hershey PA : Idea Group Pub., c2005. - xvii, 347 p. : ill ; 27 cm.
Includes bibliographical references and index.
"This book is designed to address the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace"--Provided by publisher.
1591406293 (hard cover) 1591406307 (soft cover) 1591406315 (ebook)
2005004541
Electronic commerce--Management.
Technological innovations--Management.
Information technology--Management.
HF5548.32 / .M354 2005
658.8/72
Includes bibliographical references and index.
"This book is designed to address the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace"--Provided by publisher.
1591406293 (hard cover) 1591406307 (soft cover) 1591406315 (ebook)
2005004541
Electronic commerce--Management.
Technological innovations--Management.
Information technology--Management.
HF5548.32 / .M354 2005
658.8/72