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Ratner, Bruce.

Statistical modeling and analysis for database marketing : effective techniques for mining big data / Bruce Ratner. - Boca Raton, Fla. : Chapman & Hall/CRC, c2003. - 362 p. : ill ; 24 cm.

Includes bibliographical references and index.

ISBN: 1574443445 (alk. paper)

LCCN: 2002041714

Subjects--Topical Terms:
Database marketing--Statistical methods.

LC Class. No.: HF5415.126 / .R38 2003

Dewey Class. No.: 658.8/4