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Statistical modeling and analysis for database marketing : effective techniques for mining big data /

By: Ratner, Bruce
Material type: BookPublisher: Boca Raton, Fla. : Chapman & Hall/CRC, c2003.Description: 362 p. : ill ; 24 cm.ISBN: 1574443445 (alk. paper)Subject(s): Database marketing -- Statistical methodsDDC classification: 658.8/4
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.84 RA ST (Browse shelf) Available T0020025
Total holds: 0

Includes bibliographical references and index.

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