Essentials of marketing :
McCarthy, E. Jerome.
Essentials of marketing : a global-managerial approach / E. Jerome McCarthy. - 6th ed. - Sydney : Irwin, 1994. - Book.
0256127468
Marketing.
Essentials of marketing : a global-managerial approach / E. Jerome McCarthy. - 6th ed. - Sydney : Irwin, 1994. - Book.
0256127468
Marketing.