Essentials of marketing : (Record no. 6400)

MARC details
000 -LEADER
fixed length control field 00588cam a2200229u 4500
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256127468
SYSTEM CONTROL NUMBER
System control number 10040
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093845.0
CONTROL NUMBER
control field 23965
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome.
TITLE STATEMENT
Title Essentials of marketing :
Remainder of title a global-managerial approach /
Statement of responsibility, etc. E. Jerome McCarthy.
EDITION STATEMENT
Edition statement 6th ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Sydney :
Name of publisher, distributor, etc. Irwin,
Date of publication, distribution, etc. 1994.
PHYSICAL DESCRIPTION
Extent Book.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
ADDED ENTRY--PERSONAL NAME
Personal name Perreault, William D. Jr.
ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title Irwin series in marketing.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
26/01/2017 658.8 MC ES T0010040 69.95 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 21/03/2001 69.95