Stanton, William J.
Fundamentals of marketing. - 3rd Australian ed. - Sydney : McGraw-Hill, 1994. - xi,771 p.
Includes bibliographical references and indexes.
0074701177
Marketing.
Marketing--Case studies.
Fundamentals of marketing. - 3rd Australian ed. - Sydney : McGraw-Hill, 1994. - xi,771 p.
Includes bibliographical references and indexes.
0074701177
Marketing.
Marketing--Case studies.