Fundamentals of marketing. (Record no. 6491)

000 -LEADER
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PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0074701177
SYSTEM CONTROL NUMBER
System control number	10226
DATE AND TIME OF LATEST TRANSACTION
control field	20170126093852.0
CONTROL NUMBER
control field	24060
CONTROL NUMBER IDENTIFIER
control field	UOWD
MAIN ENTRY--PERSONAL NAME
Personal name	Stanton, William J.
TITLE STATEMENT
Title	Fundamentals of marketing.
EDITION STATEMENT
Edition statement	3rd Australian ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Sydney :
Name of publisher, distributor, etc	McGraw-Hill,
Date of publication, distribution, etc	1994.
PHYSICAL DESCRIPTION
Extent	xi,771 p.
GENERAL NOTE
General note	Includes bibliographical references and indexes.
STUDY PROGRAM INFORMATION NOTE
Program name	MARK922
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
Form subdivision	Case studies.
ADDED ENTRY--PERSONAL NAME
Personal name	Miller, Kenneth E.
ADDED ENTRY--PERSONAL NAME
Personal name	Layton, Roger A.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type	REGULAR

Holdings
Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
				University of Wollongong in Dubai	University of Wollongong in Dubai	MAIN	2001-03-21	658.8 ST FU	T0010226	2017-01-26	54.95	2017-01-26	REGULAR
				University of Wollongong in Dubai	University of Wollongong in Dubai	MAIN	2002-01-26	658.8 ST FU	T0016299	2017-01-26	54.95	2017-01-26	REGULAR

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