Hartley, Robert F., 1927-
Management mistakes and successes / Robert F. Hartley. - 7th ed. - New York : John Wiley & Sons, c2003. - viii, 365 p. : ill ; 23 cm.
"25th Anniversary ed."--Cover.
Includes bibliographical references.
Machine generated contents note: Chapter 1 Introduction -- PART I PERILS OF MERGER MANIA -- Chapter 2 DaimlerChrysler-Merger of Equals? -- Chapter 3 Snapple: A Sorry Acquisition -- Chapter 4 Maytag: Leaving a Foreign Subsidiary Free as a Bird -- PART II CHANGE AND CRISIS MANAGEMENT -- Chapter 5 Scott Paper, Sunbeam, and Al Dunlap -- Chapter 6 Herman Miller: Change Management for a Role Model -- Chapter 7 Perrier: Poor Handling of Adversity -- Chapter 8 The Classic Masterpiece in Crisis Management: -- Johnson & Johnson's Tylenol Scare -- PART III GREAT COMEBACKS -- Chapter 9 Continental Airlines: From the Ashes -- Chapter 10 Harley Davidson: At Last -- Chapter 11 IBM: A Recovered Giant -- PART IV PLANNING BLUNDERS AND SUCCESSES -- Chapter 12 Euro Disney: Bungling a Successful Format -- Chapter 13 Coca-Cola's Classic Planning Miscalculation -- Chapter 14 Vanguard: Success in Taking the Road Less Traveled -- PART V LEADERSHIP AND STRATEGY -- EXECUTION -- Chapter 15 When Will They Ever Lear?-High-Tech Excesses -- Reminiscent of S&Ls Barely a Decade Earlier -- Chapter 16 Boeing Can't Handle Success -- Chapter 17 Southwest Airlines Finds Success With a Strategic -- Niche That Seems Unassailable -- PART VI CONTROL WEAKNESSES AND -- STRENGTHS -- Chapter 18 United Way: Where Were the Controls? -- Chapter 19 Met Life: Deceptive Sales Tactics-Condoned -- or Poorly-Controlled? -- Chapter 20 McDonald's: The Paragon of Controls, But They -- Slipped as Other Strengths Emerged -- PART VII ENTREPRENEURIAL ADVENTURES -- Chapter 21 OfficeMax: Grasping the Ring -- Chapter 22 Boston Beer: Leading the Microbrewers -- PART VIII LAPSES IN ETHICAL AND SOCIAL -- RESPONSIBILTTY -- Chapter 23 ADM: Price Fixing, Political Cronyism, and -- a Whistleblower -- Chapter 24 The Great Firestone/Ford Tire Disaster -- PART IX CONCLUSIONS -- Chapter 25 What Can Be Learned?.
0471203688 (alk. paper)
2002284021
Management--Case studies.
HD31 / .H3485 2003
Management mistakes and successes / Robert F. Hartley. - 7th ed. - New York : John Wiley & Sons, c2003. - viii, 365 p. : ill ; 23 cm.
"25th Anniversary ed."--Cover.
Includes bibliographical references.
Machine generated contents note: Chapter 1 Introduction -- PART I PERILS OF MERGER MANIA -- Chapter 2 DaimlerChrysler-Merger of Equals? -- Chapter 3 Snapple: A Sorry Acquisition -- Chapter 4 Maytag: Leaving a Foreign Subsidiary Free as a Bird -- PART II CHANGE AND CRISIS MANAGEMENT -- Chapter 5 Scott Paper, Sunbeam, and Al Dunlap -- Chapter 6 Herman Miller: Change Management for a Role Model -- Chapter 7 Perrier: Poor Handling of Adversity -- Chapter 8 The Classic Masterpiece in Crisis Management: -- Johnson & Johnson's Tylenol Scare -- PART III GREAT COMEBACKS -- Chapter 9 Continental Airlines: From the Ashes -- Chapter 10 Harley Davidson: At Last -- Chapter 11 IBM: A Recovered Giant -- PART IV PLANNING BLUNDERS AND SUCCESSES -- Chapter 12 Euro Disney: Bungling a Successful Format -- Chapter 13 Coca-Cola's Classic Planning Miscalculation -- Chapter 14 Vanguard: Success in Taking the Road Less Traveled -- PART V LEADERSHIP AND STRATEGY -- EXECUTION -- Chapter 15 When Will They Ever Lear?-High-Tech Excesses -- Reminiscent of S&Ls Barely a Decade Earlier -- Chapter 16 Boeing Can't Handle Success -- Chapter 17 Southwest Airlines Finds Success With a Strategic -- Niche That Seems Unassailable -- PART VI CONTROL WEAKNESSES AND -- STRENGTHS -- Chapter 18 United Way: Where Were the Controls? -- Chapter 19 Met Life: Deceptive Sales Tactics-Condoned -- or Poorly-Controlled? -- Chapter 20 McDonald's: The Paragon of Controls, But They -- Slipped as Other Strengths Emerged -- PART VII ENTREPRENEURIAL ADVENTURES -- Chapter 21 OfficeMax: Grasping the Ring -- Chapter 22 Boston Beer: Leading the Microbrewers -- PART VIII LAPSES IN ETHICAL AND SOCIAL -- RESPONSIBILTTY -- Chapter 23 ADM: Price Fixing, Political Cronyism, and -- a Whistleblower -- Chapter 24 The Great Firestone/Ford Tire Disaster -- PART IX CONCLUSIONS -- Chapter 25 What Can Be Learned?.
0471203688 (alk. paper)
2002284021
Management--Case studies.
HD31 / .H3485 2003