Basic marketing :
McCarthy, E. Jerome.
Basic marketing : a managerial approach / E. Jerome McCarthy ...[et al.]. - 1st Aust. ed. - Sydney : Irwin, 1994. - 718 p.
Bibliography. Includes index.
0256143153
Marketing--Management.
Basic marketing : a managerial approach / E. Jerome McCarthy ...[et al.]. - 1st Aust. ed. - Sydney : Irwin, 1994. - 718 p.
Bibliography. Includes index.
0256143153
Marketing--Management.