Basic marketing : (Record no. 7002)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00705cam a2200265u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010321n xx 000 0 und u |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256143153 |
| SYSTEM CONTROL NUMBER | |
| System control number | 11400 |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170126093931.0 |
| CONTROL NUMBER | |
| control field | 24605 |
| CONTROL NUMBER IDENTIFIER | |
| control field | UOWD |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome. |
| TITLE STATEMENT | |
| Title | Basic marketing : |
| Remainder of title | a managerial approach / |
| Statement of responsibility, etc. | E. Jerome McCarthy ...[et al.]. |
| EDITION STATEMENT | |
| Edition statement | 1st Aust. ed. |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Sydney : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | 1994. |
| PHYSICAL DESCRIPTION | |
| Extent | 718 p. |
| GENERAL NOTE | |
| General note | Bibliography. Includes index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. Jr. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pascale, G. Quester. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wilkinson, John W. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lee, K.Y. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | REGULAR |
| Date last seen | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2017 | 658.8 MC BA | T0016302 | 54.95 | 26/01/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 26/01/2002 | 54.95 | ||||
| 26/01/2017 | 658.8 MC BA | T0016303 | 54.95 | 26/01/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 26/01/2002 | 54.95 |