Guiltinan, Joseph P.
Marketing management : strategies and programs / Joseph P. Guiltinan. - 5th ed. int.ed. - New York : McGraw Hill, 1994. - xvi, 480 p. : ill ; 24 cm.
includes indexs.
0071133224
Marketing--Management.
Marketing management : strategies and programs / Joseph P. Guiltinan. - 5th ed. int.ed. - New York : McGraw Hill, 1994. - xvi, 480 p. : ill ; 24 cm.
includes indexs.
0071133224
Marketing--Management.