UOWD Library

Marketing management : (Record no. 7076)

000 -LEADER
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PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071133224
SYSTEM CONTROL NUMBER
System control number 11749
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093937.0
CONTROL NUMBER
control field 24682
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Guiltinan, Joseph P.
TITLE STATEMENT
Title Marketing management :
Remainder of title strategies and programs /
Statement of responsibility, etc Joseph P. Guiltinan.
EDITION STATEMENT
Edition statement 5th ed. int.ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw Hill,
Date of publication, distribution, etc 1994.
PHYSICAL DESCRIPTION
Extent xvi, 480 p. :
Other physical details ill ;
Dimensions 24 cm.
GENERAL NOTE
General note includes indexs.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
ADDED ENTRY--PERSONAL NAME
Personal name Paul, Gordon W.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2001-03-21 658.8 GU MA T0011749 2017-01-26 0.00 2017-01-26 REGULAR
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2002-10-01 658.8 GU MA T0017903 2017-01-26 0.00 2017-01-26 REGULAR

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