Lovelock, Christopher H.
Services marketing : text, cases and reading. - 2nd ed. - New Jersey, U.S.A. : Prentice Hall, 1991. - xvi,526pp.
0138070172
Marketing.
Service industries--Marketing.
Services marketing : text, cases and reading. - 2nd ed. - New Jersey, U.S.A. : Prentice Hall, 1991. - xvi,526pp.
0138070172
Marketing.
Service industries--Marketing.