000 -LEADER |
fixed length control field |
00547cam a2200217u 4500 |
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
ta |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
010321n xx 000 0 und u |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0138070172 |
SYSTEM CONTROL NUMBER |
System control number |
11926 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126093943.0 |
CONTROL NUMBER |
control field |
24764 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Lovelock, Christopher H. |
TITLE STATEMENT |
Title |
Services marketing : |
Remainder of title |
text, cases and reading. |
EDITION STATEMENT |
Edition statement |
2nd ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New Jersey, U.S.A. : |
Name of publisher, distributor, etc |
Prentice Hall, |
Date of publication, distribution, etc |
1991. |
PHYSICAL DESCRIPTION |
Extent |
xvi,526pp. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Service industries |
General subdivision |
Marketing. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |