Quelch, John A.
Cases in advertising and promotion management. - 4th ed. - Illinois : Richard D. Irwin, 1994. - Book.
0256122725
Advertising--Case studies.
Sales promotion--Case studies.
Cases in advertising and promotion management. - 4th ed. - Illinois : Richard D. Irwin, 1994. - Book.
0256122725
Advertising--Case studies.
Sales promotion--Case studies.