| 000 -LEADER |
|---|
| fixed length control field |
00574cam a2200229u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
010321n xx 000 0 und u |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0256122725 |
| SYSTEM CONTROL NUMBER |
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| System control number |
12044 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093947.0 |
| CONTROL NUMBER |
|---|
| control field |
24834 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Quelch, John A. |
| TITLE STATEMENT |
|---|
| Title |
Cases in advertising and promotion management. |
| EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Illinois : |
| Name of publisher, distributor, etc |
Richard D. Irwin, |
| Date of publication, distribution, etc |
1994. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
Book. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| Form subdivision |
Case studies. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sales promotion |
| Form subdivision |
Case studies. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Farris, Paul W. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |