Jain, Subhash C., 1942-
Marketing planning and strategy / Subhash C. Jain. - 5th ed. - Cincinatti : South Western College, 1997. - 844 p.
0538852836
Marketing--Management.
Marketing planning and strategy / Subhash C. Jain. - 5th ed. - Cincinatti : South Western College, 1997. - 844 p.
0538852836
Marketing--Management.