Marketing planning and strategy / (Record no. 7638)

000 -LEADER
fixed length control field	00513cam a2200205u 4500
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field	ta
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0538852836
SYSTEM CONTROL NUMBER
System control number	12857
DATE AND TIME OF LATEST TRANSACTION
control field	20170126094024.0
CONTROL NUMBER
control field	25274
CONTROL NUMBER IDENTIFIER
control field	UOWD
MAIN ENTRY--PERSONAL NAME
Personal name	Jain, Subhash C.,
Dates associated with a name	1942-
TITLE STATEMENT
Title	Marketing planning and strategy /
Statement of responsibility, etc	Subhash C. Jain.
EDITION STATEMENT
Edition statement	5th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Cincinatti :
Name of publisher, distributor, etc	South Western College,
Date of publication, distribution, etc	1997.
PHYSICAL DESCRIPTION
Extent	844 p.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
General subdivision	Management.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type	REGULAR

Holdings
Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
				University of Wollongong in Dubai	University of Wollongong in Dubai	MAIN	2002-03-17	658.802 JA MA	T0012524	2017-01-26	0.00	2017-01-26	REGULAR
				University of Wollongong in Dubai	University of Wollongong in Dubai	MAIN	2001-03-21	658.802 JA MA	T0012857	2017-01-26	0.00	2017-01-26	REGULAR

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