Shimp, Terence A.
Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp. - 4th ed. - Fort Worth : The Dryden Press, 1997. - xxiii, 589 p.
0030103525 180 Dhs
Advertising.
Sales promotion.
Communication in marketing.
Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp. - 4th ed. - Fort Worth : The Dryden Press, 1997. - xxiii, 589 p.
0030103525 180 Dhs
Advertising.
Sales promotion.
Communication in marketing.