| 000 -LEADER |
|---|
| fixed length control field |
00641cam a2200229u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
010321n xx 000 0 und u |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0030103525 |
| Terms of availability |
180 Dhs |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
12877 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126094025.0 |
| CONTROL NUMBER |
|---|
| control field |
25284 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shimp, Terence A. |
| TITLE STATEMENT |
|---|
| Title |
Advertising, promotion, and supplemental aspects of integrated marketing communications / |
| Statement of responsibility, etc |
Terence A. Shimp. |
| EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Fort Worth : |
| Name of publisher, distributor, etc |
The Dryden Press, |
| Date of publication, distribution, etc |
1997. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 589 p. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sales promotion. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |