Kotler, Philip, 1931-
Marketing management : the Millenium edition / Philip Kotler. - Millenium ed. - New Jersey : Prentice Hall, 2000. - xxxii, 718, (131) p.
Includes bibliographical references and indexes.
0130122173
Marketing--Management.
Marketing management : the Millenium edition / Philip Kotler. - Millenium ed. - New Jersey : Prentice Hall, 2000. - xxxii, 718, (131) p.
Includes bibliographical references and indexes.
0130122173
Marketing--Management.