| 000 -LEADER |
|---|
| fixed length control field |
00623cam a2200229u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
010321n xx 000 0 und u |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0130122173 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
13180 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126094039.0 |
| CONTROL NUMBER |
|---|
| control field |
25438 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip, |
| Dates associated with a name |
1931- |
| TITLE STATEMENT |
|---|
| Title |
Marketing management : |
| Remainder of title |
the Millenium edition / |
| Statement of responsibility, etc |
Philip Kotler. |
| EDITION STATEMENT |
|---|
| Edition statement |
Millenium ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Jersey : |
| Name of publisher, distributor, etc |
Prentice Hall, |
| Date of publication, distribution, etc |
2000. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxii, 718, (131) p. |
| GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and indexes. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
TBS904 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |