Sullivan, Luke.
Hey, Whipple, squeeze this : a guide to creating great ads / Luke Sullivan. - 2nd ed. - Hoboken, NJ : Wiley, c2003. - x, 292 p. : ill ; 23 cm. - Adweek books . - Adweek books. .
Includes bibliographical references (p. [273]-275) and index.
Offers advice on how to write and produce successful advertisements for various media outlets, including radio, television, and magazines; and provides anecdotes from the author's career as a copywriter for a prestigious advertising agency.
Adult Follett Library Resources.
0471281395 (pbk.)
2003267430
Advertising copy.
Advertising copy.
Advertising.
HF5825 / .S88 2003
659.13/2
Hey, Whipple, squeeze this : a guide to creating great ads / Luke Sullivan. - 2nd ed. - Hoboken, NJ : Wiley, c2003. - x, 292 p. : ill ; 23 cm. - Adweek books . - Adweek books. .
Includes bibliographical references (p. [273]-275) and index.
Offers advice on how to write and produce successful advertisements for various media outlets, including radio, television, and magazines; and provides anecdotes from the author's career as a copywriter for a prestigious advertising agency.
Adult Follett Library Resources.
0471281395 (pbk.)
2003267430
Advertising copy.
Advertising copy.
Advertising.
HF5825 / .S88 2003
659.13/2